For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Search ad

    https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign={_campaign}&utm_content={_creative}

    Performance Max

    https://example.com/?utm_source=google&utm_medium=pmax&utm_campaign={_campaign}

    Shopping ad

    https://example.com/p/sku-42?utm_source=google&utm_medium=shopping&utm_campaign={_campaign}

    UTMs for Google Ads, the right way

    Google Ads auto-tagging (gclid) feeds GA4 directly, but if you also report in Mixpanel, Amplitude, or your data warehouse, you still need UTMs.

    Use utm_source=google, utm_medium=cpc, utm_campaign={_campaign}, and utm_content={_creative} ValueTrack parameters so tags are populated dynamically per impression.

    Common use cases

    Search ads

    Tag every Search ad so non-GA platforms can attribute conversions back to the keyword campaign.

    Performance Max

    Use ValueTrack so each asset group's traffic is automatically tagged without manual work.

    Display & Shopping

    Distinguish Display, Shopping, and Search in reporting using utm_medium variants like 'display' and 'shopping'.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Google Ads UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

    No credit card required · Free forever plan