For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Bio link

    https://example.com/?utm_source=tiktok&utm_medium=social&utm_campaign=bio

    Spark Ad

    https://example.com/?utm_source=tiktok&utm_medium=paid-social&utm_campaign=q1-launch&utm_content=spark-creator-a

    TikTok Shop

    https://example.com/p/sku-42?utm_source=tiktok&utm_medium=shop&utm_campaign=spring-drop

    Tracking TikTok traffic correctly

    TikTok's in-app analytics only describe behaviour inside the app. Once a user taps your bio link or ad, you need UTMs to see what they did next.

    Use utm_source=tiktok with utm_medium=social for organic and 'paid-social' for Spark Ads. Tag each video with a unique utm_content to compare creative performance.

    Common use cases

    Bio link clicks

    Identify which trending video actually drove the bio tap, not just the platform.

    Spark Ads

    Compare paid creator amplification against organic performance for the same video.

    TikTok Shop

    Tag affiliate and product links so revenue can be traced back to specific posts.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The TikTok UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

    No credit card required · Free forever plan