For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Meta Ad

    https://example.com/?utm_source=facebook&utm_medium=paid-social&utm_campaign=spring-sale&utm_content=video-15s

    Organic page post

    https://example.com/?utm_source=facebook&utm_medium=social&utm_campaign=launch-week

    Group post

    https://example.com/?utm_source=facebook&utm_medium=community&utm_campaign=ama

    Why Facebook traffic needs UTMs

    Meta's in-platform reporting only tells half the story — once a click leaves Facebook, you need UTMs to see what happened in your own analytics.

    Pair utm_source=facebook with utm_medium values that separate organic, paid, and Marketplace traffic so each channel can be evaluated on its own merits.

    Common use cases

    Meta Ads

    Stamp every ad set with utm_campaign + utm_content so you can A/B creatives in your analytics tool.

    Organic page posts

    Separate page posts from group activity to understand which surface actually drives clicks.

    Reels and Stories

    Tag Reels and Stories distinctly to compare CTR across short-form formats.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Facebook UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

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