For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Sponsored Content

    https://example.com/?utm_source=linkedin&utm_medium=paid-social&utm_campaign=q1-launch&utm_content=carousel-a

    Organic founder post

    https://example.com/?utm_source=linkedin&utm_medium=social&utm_campaign=thought-leadership&utm_content=founder

    InMail outreach

    https://example.com/demo?utm_source=linkedin&utm_medium=inmail&utm_campaign=q1-outbound

    Tracking LinkedIn traffic correctly

    LinkedIn is one of the noisiest sources to attribute: organic posts, Sponsored Content, Message Ads, and employee shares all collapse into the same referrer unless you tag them.

    Standardize utm_source=linkedin across the board, then differentiate with utm_medium (social, paid-social, inmail) and a clear utm_campaign per initiative.

    Common use cases

    Sponsored Content

    Tag each ad creative so you can compare spend efficiency in your analytics, not just LinkedIn Campaign Manager.

    Organic posts

    Distinguish founder posts from company-page posts so you know which channel actually moves traffic.

    Employee advocacy

    Give each employee a unique utm_content tag to measure their share-driven impact.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The LinkedIn UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

    No credit card required · Free forever plan