For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Subreddit post

    https://example.com/?utm_source=reddit&utm_medium=social&utm_campaign=r-saas&utm_content=post

    Comment link

    https://example.com/?utm_source=reddit&utm_medium=social&utm_campaign=r-startups&utm_content=comment

    Reddit Ad

    https://example.com/?utm_source=reddit&utm_medium=paid-social&utm_campaign=q1-launch

    Why Reddit traffic is worth tracking

    Reddit clicks are some of the highest-intent traffic on the web — but Reddit is also unforgiving of self-promotion. Tag your links so when posts do convert, you know it.

    Use utm_source=reddit, utm_medium=social or paid-social, and a utm_campaign that names the subreddit so cross-subreddit tests are easy to compare.

    Common use cases

    AMA links

    Tag the resource you link in an AMA so you can see how much traffic the session actually drove.

    Subreddit posts

    Compare which subreddits convert versus which just drive empty clicks.

    Reddit Ads

    Distinguish paid placements from organic so ROI is measurable.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Reddit UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

    No credit card required · Free forever plan