For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Video description

    https://example.com/?utm_source=youtube&utm_medium=video&utm_campaign=channel&utm_content=ep-42

    Pinned comment

    https://example.com/?utm_source=youtube&utm_medium=video&utm_campaign=channel&utm_content=ep-42-pin

    TrueView ad

    https://example.com/?utm_source=youtube&utm_medium=paid-video&utm_campaign=q1-launch&utm_content=trueview-15s

    Tracking YouTube descriptions and ads

    Description links are the easiest YouTube conversion lever — and the easiest to leave untagged. UTMs let you see which videos drive real traffic, not just views.

    Pair utm_source=youtube with a utm_content that identifies the video (slug or ID) so you can attribute revenue down to a single upload.

    Common use cases

    Video descriptions

    Tag the first link in every description with the video slug to track per-video conversion.

    Pinned comments

    Distinguish description clicks from pinned-comment clicks — they behave very differently.

    YouTube Ads

    Tag TrueView and Shorts ads so spend efficiency can be evaluated in your analytics.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The YouTube UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

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