For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Weekly newsletter

    https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=2025-w14&utm_content=hero-cta

    Welcome email

    https://example.com/getting-started?utm_source=lifecycle&utm_medium=email&utm_campaign=welcome&utm_content=day-1

    Cold outreach

    https://example.com/demo?utm_source=outbound&utm_medium=email&utm_campaign=q1-enterprise

    Tracking email clicks beyond the open

    Open rates are noisy at best (and now Apple Mail Privacy Protection is hostile). Click attribution via UTMs is the most reliable signal you have.

    Use utm_source for the sender (newsletter name), utm_medium=email, and utm_campaign for the specific send. Add utm_content to A/B test buttons vs. text links.

    Common use cases

    Newsletter sends

    Tag every newsletter so you can compare CTR across subjects, segments, and editions.

    Lifecycle automation

    Distinguish welcome, onboarding, and re-engagement sequences in your analytics.

    Cold outreach

    Measure which outbound campaigns and subject lines actually drive site visits.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Email UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

    No credit card required · Free forever plan