For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Bio link

    https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=bio

    Story link sticker

    https://example.com/?utm_source=instagram&utm_medium=social&utm_campaign=launch&utm_content=story

    Paid Reel

    https://example.com/?utm_source=instagram&utm_medium=paid-social&utm_campaign=reels-q1&utm_content=hook-a

    Why Instagram clicks need UTMs

    Instagram is a closed garden — without UTMs, every click out of the app collapses into 'instagram' or 'direct' in your analytics.

    Tag your bio link, swipe-ups, Reels CTAs, and paid ads with a clear utm_medium and utm_campaign so each surface earns credit on its own.

    Common use cases

    Link in bio

    Tag the single bio link so you know which posts actually drive bio taps.

    Stories swipe-ups

    Distinguish Story link stickers from feed posts and Reels in your reporting.

    Paid Reels

    Tag every paid Reel creative so CTR can be compared across hooks and edits.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Instagram UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

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