For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Launch thread

    https://example.com/?utm_source=twitter&utm_medium=social&utm_campaign=launch&utm_content=thread

    X Ad

    https://example.com/?utm_source=twitter&utm_medium=paid-social&utm_campaign=q1&utm_content=ad-a

    Reply link

    https://example.com/?utm_source=twitter&utm_medium=social&utm_campaign=engagement&utm_content=reply

    Tracking X / Twitter clicks correctly

    X strips the t.co wrapper from outbound links but preserves your UTMs. Without them, X traffic looks like 'direct' or 'unknown referrer' in many analytics tools.

    Use utm_source=twitter (legacy convention beats utm_source=x for now — most analytics dashboards still expect it) plus a utm_campaign per launch or thread.

    Common use cases

    Threads & launches

    Tag the link inside a launch thread so its impact can be measured separately from later tweets.

    X Ads

    Distinguish paid promotion from organic so spend efficiency is clear.

    Reply links

    Track high-performing reply links separately — replies often outperform top-level tweets.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The X (Twitter) UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

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