For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Generated URL

    Fill in a URL and the required UTM fields.

    Worked examples

    Copy a starter, then tweak it for your campaign.

    Standard Pin

    https://example.com/recipe?utm_source=pinterest&utm_medium=social&utm_campaign=evergreen&utm_content=tomato-soup

    Idea Pin

    https://example.com/diy?utm_source=pinterest&utm_medium=social&utm_campaign=tutorials&utm_content=idea-pin

    Promoted Pin

    https://example.com/shop?utm_source=pinterest&utm_medium=paid-social&utm_campaign=spring-sale

    Why Pinterest traffic compounds

    Pinterest is a long-tail search engine disguised as social — Pins drive traffic months or years after publishing. UTMs let you measure that compounding effect.

    Use utm_source=pinterest with utm_content equal to the Pin slug so each Pin's lifetime contribution is visible in reporting.

    Common use cases

    Evergreen Pins

    Track how much traffic each Pin drives across its full life — often years.

    Idea Pins

    Separate Idea Pin engagement from regular Pin clicks.

    Promoted Pins

    Compare paid Pin spend against the organic baseline of the same Pin.

    Frequently asked questions

    Other UTM Builder variants

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant
    Back to the full UTM Builder

    Get more from your links

    The Pinterest UTM Builder is just the start. Create a free LinkPilot workspace to track every click, manage custom domains, and share securely with your team.

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