Campaigns
Build campaign-tagged URLs in seconds.
Generated URL
UTM parameters are small tags appended to a URL that let analytics platforms attribute traffic to a specific source, medium, and campaign.
A consistent UTM strategy is the foundation of accurate marketing attribution — without it, every visit collapses into 'direct' or 'referral'.
How teams put the UTM Builder to work.
Tag every ad creative so revenue can be traced back to the exact campaign.
Distinguish click-through from each email send and subject line variant.
Give each partner a unique tagged URL to measure ROI per creator.
Pre-configured variants tuned to specific platforms and use cases.
For LinkedIn campaigns
Tag every LinkedIn post, ad, and InMail with consistent UTMs.
Open variantFor Facebook & Meta campaigns
Tag Facebook posts and Meta Ads with attribution-ready UTMs.
Open variantFor email campaigns
Build trackable URLs for newsletters, lifecycle, and outbound email.
Open variantFor Instagram campaigns
Tag bio links, Stories, and Reels with consistent Instagram UTMs.
Open variantFor TikTok campaigns
Tag TikTok bio links and Spark Ads with attribution-ready UTMs.
Open variantFor YouTube descriptions and ads
Tag every link in your video descriptions and YouTube Ads.
Open variantFor Google Ads campaigns
Build URLs with proper utm_source=google and utm_medium=cpc tagging.
Open variantFor X / Twitter campaigns
Tag every tweet, thread, and X Ad with attribution-ready UTMs.
Open variantFor Reddit posts and ads
Tag organic posts, comments, and Reddit Ads with proper UTMs.
Open variantFor Pins and Promoted Pins
Tag every Pin and Promoted Pin so traffic is attributable in your analytics.
Open variantMore free utilities from LinkPilot.