Campaigns

    UTM Builder

    Build campaign-tagged URLs in seconds.

    Generated URL

    Fill in a URL and the required UTM fields.
    Track clicks on this link — create a free LinkPilot account

    No credit card required · Free forever plan

    What is a UTM-tagged URL?

    UTM parameters are small tags appended to a URL that let analytics platforms attribute traffic to a specific source, medium, and campaign.

    A consistent UTM strategy is the foundation of accurate marketing attribution — without it, every visit collapses into 'direct' or 'referral'.

    Tags only pay off when the link that carries them stays short and stable. Pair this builder with the free URL shortener so a tagged destination fits in a post, read the UTM parameters playbook for naming conventions, and run the redirect checker on any destination that passes through an affiliate or CMS hop, which is where parameters get dropped. The link analytics page describes how source, medium and campaign show up on each click.

    Common use cases

    How teams put the UTM Builder to work.

    Paid ad attribution

    Tag every ad creative so revenue can be traced back to the exact campaign.

    Newsletter tracking

    Distinguish click-through from each email send and subject line variant.

    Influencer campaigns

    Give each partner a unique tagged URL to measure ROI per creator.

    Frequently asked questions

    UTM Builder for every channel

    Pre-configured variants tuned to specific platforms and use cases.

    For LinkedIn campaigns

    LinkedIn UTM Builder

    Tag every LinkedIn post, ad, and InMail with consistent UTMs.

    Open variant

    For Facebook & Meta campaigns

    Facebook UTM Builder

    Tag Facebook posts and Meta Ads with attribution-ready UTMs.

    Open variant

    For email campaigns

    Email UTM Builder

    Build trackable URLs for newsletters, lifecycle, and outbound email.

    Open variant

    For Instagram campaigns

    Instagram UTM Builder

    Tag bio links, Stories, and Reels with consistent Instagram UTMs.

    Open variant

    For TikTok campaigns

    TikTok UTM Builder

    Tag TikTok bio links and Spark Ads with attribution-ready UTMs.

    Open variant

    For YouTube descriptions and ads

    YouTube UTM Builder

    Tag every link in your video descriptions and YouTube Ads.

    Open variant

    For Google Ads campaigns

    Google Ads UTM Builder

    Build URLs with proper utm_source=google and utm_medium=cpc tagging.

    Open variant

    For X / Twitter campaigns

    X (Twitter) UTM Builder

    Tag every tweet, thread, and X Ad with attribution-ready UTMs.

    Open variant

    For Reddit posts and ads

    Reddit UTM Builder

    Tag organic posts, comments, and Reddit Ads with proper UTMs.

    Open variant

    For Pins and Promoted Pins

    Pinterest UTM Builder

    Tag every Pin and Promoted Pin so traffic is attributable in your analytics.

    Open variant

    Go deeper

    More free tools

    QR Code GeneratorSharingOpen Graph CheckerSEOFree URL ShortenerLinks

    Get more from your links

    The UTM Builder is just the start. Create a free LinkPilot workspace to track every click, organize your links, and share secrets securely with your team.

    No credit card required · Free forever plan