For X and Twitter campaigns
Shorten links for X posts without burning characters on tracking junk.
No credit card required · Free forever plan
X auto-shortens long URLs with t.co, but that strips your branding, hides the destination, and gives you zero click analytics. A real shortener gives you a branded slug, an editable destination, and per-link click data.
Pair short links with UTM parameters before shortening — the short link displays cleanly while still carrying full attribution to your analytics tool.
Understand what t.co actually does to every link you post: X wraps it for its own click measurement and abuse screening, and the wrapper counts against your character budget at a fixed length regardless of your URL's real length. Your short link rides inside that wrapper — the user who clicks passes through t.co, then your short link, then lands on your destination with UTMs intact. Two redirects sounds heavy; in practice both are fast server-side hops.
The analytics case is the strongest one on X. The platform's own analytics report engagement generously but link-click data is coarse, and you can't segment or export it the way you'd want. Your short link counts every click on infrastructure you own — timestamped, per-link, comparable across posts, threads, and campaign eras — and keeps working if you ever lose access to the account's analytics.
Editability rescues launches: posts on X can't have their links swapped after publishing (an edit is either impossible or resets engagement, depending on your subscription tier and the post's age). A short link makes the published post permanent while the destination stays fluid — the launch thread from Tuesday can point at the updated pricing page on Thursday.
Post permanence cuts the other way too: viral posts get screenshot, quoted, and scraped into aggregators for years. A branded short link in a viral post is a long-lived asset — repoint it as your funnel evolves and the 2024 screenshot still converts in 2027. Never delete a short link that's been in a big post; retire it by repointing to your homepage.
As with every platform, keep the folklore honest: claims about X suppressing link posts circulate endlessly and platform behavior has genuinely shifted over the years. Test link-in-post versus link-in-reply with distinct short links on your own account — clicks you can count beat engagement theories you can't.
A short link is the start of a tracked click. Add campaign tags with the UTM builder before shortening, pair the link with a QR code for print, and read the link analytics page for what LinkPilot records on each click. Custom domains are covered under branded short links, client workspaces under the URL shortener for agencies, and the honest head-to-head is LinkPilot vs Bitly.
Use a consistent branded slug across every post in a thread so readers recognize the link — and so the thread's total click yield is one number in your dashboard.
Replace the long t.co preview with a branded short link that signals legitimacy — and rotate its destination per campaign without touching the profile.
Shorten and tag links you drop in replies so the attribution survives the click — replies under big posts are some of the cheapest reach on X.
When the destination changes after a post is live (moved page, sold-out event, updated offer), repoint the short link instead of deleting the post.
Distinct short links for link-in-post vs link-in-reply turn the eternal X reach debate into a one-week experiment with your own numbers.
Pre-configured variants tuned to specific platforms and use cases.
For your TikTok bio
Compress long URLs into clean, brand-safe TikTok bio links.
Open variantFor your Instagram bio
Make your single bio link short, branded, and updatable.
Open variantFor LinkedIn posts and articles
Keep LinkedIn posts clean — short links beat raw URLs every time.
Open variant